Diamonds are Forever

In October 2005, Egg asked the Social Issues Research Centre to investigate the trends that would define the "Noughties". They found that many people thought of the period as the "Decade of Fear", due to the immense media coverage of 9/11, the tsunami and the War on Terror. As a result, people are increasingly likely to stay at home, to indulge themselves and to demand everything on their own terms. One great way to combine all three is to treat yourself to gorgeous jewellery, ordered from the comfort of your own computer desk, and delivered straight to your door within days.

The big surprise for online jewellery retailers is that diamonds sell remarkably well through websites. The range available is incredible, with everyone from top-end specialists such as Blue Nile through to familiar high street names such as H.Samuel selling diamond jewellery online. Consumers are now confident that buying online is secure, and the quality and design of websites makes the decision easy. For example, some jewellers' sites feature zoom and 360 degree views of their products so you can see exactly what you're getting. Blue Nile even offers an online design service - you can 'build' a diamond ring by choosing the stone shape, selecting the perfect band to complement it, and setting the budget.

How to Wear Diamonds:

Diamond Earrings
Diamond jewellery is more affordable than ever, so now is the time to buy something special. For true self-indulgence, treat yourself to a pair of diamond earrings to wear every day. There's no point saving special jewellery for special occasions - if you buy something because you like it, then why not wear it? Diamond earrings come in all shapes and sizes, and the glittering stones are so versatile that you can wear them with anything. For adding discreet sparkle to any ensemble, a little pair of diamond studs is probably the safest option; however, there are some gorgeous drop and hoop earrings around that look fantastic with a strapless little black dress.

Diamond Bracelets
Tennis bracelets are a favourite accessory, although they are possibly a little over the top for everyday wear. They have a classic appeal akin to that of pearls or solitaire rings, so are perfect 18th or 21st birthday presents. For something a little more subtle but just as stylish, try a delicate bangle in ultra-fashionable white gold, pav