The 1969 Plymouth Road Runner

The Road Runner line was first produced by Plymouth in 1968 with a back-to-basics strategic approach aimed at making muscle cars more affordable for the average Joe rather than having them remain fully-loaded, luxury cars that few could afford. As a result, Road Runners were targeted to a different market. Even though they were downgraded some compared to other muscle cars of their time, the 1969 Plymouth Road Runner made record sales for Plymouth and became one of the top-five muscle cars in existence in terms of best sellers. If I had to describe Plymouth's 1968 release of the Road Runner in one word, that word would be - unique. In fact, the '68 model was incredibly unique because its body design was based on the luxury Belvedere with a pillared coupe style. It actually sported a cartoon character - Warner Brother's road runner - as d