The Public has Embraced Local Search and Want to do More

Although Local Search only caught on in the last year, such queries already account for over 36% of all search engine queries. When a person adds a geographic term (like city, town, or zip code) to their search query, the results only show them the small pool of businesses located within that area - and not necessarily all of them.

Entering the search terms: "garden supply" + Denver only returns gardening stores in Denver - rather than the many thousands listed in the Google database. They