Vision at Work
"Vision is one of the least understood - and most overused -
terms in the language...when you have superb alignment, a
visitor could drop into your organization from another planet
and infer the vision without having to read it on paper." -- Jim
Collins, Author of Built to Last and Good to Great
Strong leaders make people hopeful about the future. As editor
and writer Norman Cousins reflects, "The capacity for hope is
the most significant fact of life. It provides human beings with
a sense of destination and the energy to get started." Hope is a
key activator. When faced with major changes, leaders
optimistically focus everyone's attention on the possibilities.
They look for signs of progress and reinforce those to build
forward momentum. A compelling vision of the team or
organization's preferred future keeps people from obsessing over
present-day obstacles or getting stuck in the past.
Strong leaders inspire performance by reaching people's
imaginations with vivid images. They use physical models,
stories, metaphors, examples of past successes, descriptive
language - alone or in combination, with plenty of repetition -
to help people form a compelling mental picture of where the
team or organization is headed.
At The CLEMMER Group, we have been working with Peter Jensen,
one of the nation's top sports psychologists, and his
organization, to deliver their powerful program, called
"Coaching for High Performance," to our clients. After decades
of experience advising professional and amateur coaches - as
well as many Olympic athletes - Peter has found that the best
coaches are those who can help their athletes or teams clearly
see the performance levels they are shooting for. "Imagery is
the language of performance," Peter declares. "Until people can
see what needs to be done and themselves performing the steps to
doing it, they can't perform."
When he was three years old, our son Chris had an unusual way of
dealing with parental authority. Upon being told to stop doing
something he shouldn't do, he would quickly cover his eyes. If
he couldn't see you, then he could carry on as if you weren't
there.
Like children, organizations don't always see what's happening.
Rapid shifts in the marketplace had made it necessary for one
company to overhaul its line of products and services. The
company's management team had been working very hard to make the
necessary changes, but the members of the team seemed to be
laboring at cross-purposes and constantly tripping over each
other. We were called in to assess the underlying causes and to
help them take a new approach.
Our investigation soon revealed that the teamwork problem
derived from incompatible views of the company's new business
model, as well as its product and service strategies. It was as
if all the managers were attempting to put together a giant
jigsaw puzzle, with each assigned to pieces of a specific color
- some green, some brown, others blue, and so on - with the
result that each team had a different idea of what the finished
puzzle should look like...The solution was to restore their
collective vision so that everyone was looking at the same
picture.
Great teams and organizations rally around a shared vision. Team
members feel connected and proud to be involved. Strong leaders
know and care about the people on their teams. They have
frequent discussions about each person's individual goals and
performance objectives. These coaching conversations help the
leader see the extent to which each person understands and buys
into the vision. It's also an opportunity to clarify the vision
and further increase the "buy-in" factor. These leaders then
look for every opportunity to align that individual's strengths
and aspirations with the vision of the organization or team. The
vision helps to define a performance standard that inspires
creative approaches and stretches performance targets. Adds
Cynthia Tragge-Lakra, manager of executive development at
General Electric, "Leaders need to energize people so that they
rally behind the vision and take leadership roles themselves in
bringing that vision to life."
Successful leaders broadly share their vision and encourage team
members to experiment, pilot, and muck around looking for the
pathways that will lead them to make that vision a
reality...Such encouragement could well lead to the thinking
espoused here by Dr. Seuss.
Oh, The Places You'll Go
Congratulations!
Today is your day.
You're off to Great Places!
You're off and away!
You have brains in your head.
You have feet in your shoes.
You can steer yourself
any direction you choose.
- Dr. Seuss, Seuss-isms for Success