Have you ever been among a group of people exchanging contact details? Notice the scramble for that good old-fashioned instrument, the pen. See the woman upturn her purse searching for one and the impatient expressions on the faces of the people with her. Watch their eyes light up when she finally finds it. The relief is palpable; information can now be taken down for use at a later stage. The pen makes it possible. In a second the tenuous relationship between man and pen is revitalized.

Now imagine that pen, the one receiving all the attention, having your logo on it. Imagine your logo sharing the limelight and all the positive associations that go with this rediscovery of the classic writing instrument. The promotional pen has made the impossible possible and your company name is on it.

Now a pen by any other name is still a pen but the logo, the logo you have cleverly chosen to have imprinted on your promotional pen, now that