Communication In Six Sigma
Deploying Six Sigma means entering a period of significant
change in your organization. Productivity and morale almost
always suffers in times of great change. The requirements of
change and adaptation and the very human fear of the unknown add
to stresses of the work environment. In these times,
communication becomes more important than ever.
Communication throughout a Six Sigma project is very important
because the power and scope of Six Sigma demands a significant
commitment from everyone in the organization. Six Sigma
successes require clear and open communication at all levels to
transcend departmental barriers that would otherwise cause
confusion. In addition, any change in an organization will meet
some resistance, either intentional or just because of inertia.
When management can effectively communicate that it is behind
that change and can communicate the positive aspects of the
change, resistance can be countered and overcome.
Company leadership must be willing to give Six Sigma teams all
of the tools and information necessary to apply Six Sigma
concepts to their day-to-day activities. It is crucial in Six
Sigma projects to clarify the rationale, expectations, goals,
and sequence of steps in the process. Six Sigma teams with
clear, written goals accomplish far more in a shorter period of
time than teams without them could ever imagine. This is true
everywhere and under all circumstances. Documentation of the Six
Sigma process is the opportunity to resolve any
misunderstandings of the deployment. A schedule is developed
that outlines the strategy to take the process from its current
state to one that is within statistical control and in line with
the company's Six Sigma goals. Roles need to be clearly defined
in how individuals contribute to the schedule and strategy.
Employees assess how they can contribute to the organization
through the information they receive. A team's quality goals
should be set to tie in with the overall company quality
improvement goals. This happens only when the team has the
knowledge they need.
Lack of clarity in communicating business information is
probably more responsible for frustration and underachievement
than any other single factor. It is unfortunately way too easy
to not realize that communication is falling short of your
organization's needs. Often senior managers sincerely believe
they are adequately communicating with employees. However,
managers can easily underestimate the number of issues on which
employees need information and how much information they need.
How do you know what is important to employees and what to tell
them? You need to put yourself in the position of the employees.
If you were that person, what would be important for you to know
to do your job? What would you be worried about in the current
situation? What information would help you deal with change? How
would you want to be told? You can't answer those questions
yourself. You need input from the very people you are trying to
understand. Communication is a two-way street--listening as well
as talking. Asking a few individuals what is being said, what
people are worrying and wondering about.
Also be aware that the way a person receives news can
dramatically affect how he or she feels about it, so you need to
choose the medium very carefully. E-mail can be perceived as
cold and unfeeling, although it is useful for routine updates
that don't have emotional overtones. Many messages are better
delivered in person, either to individuals or to the team as a
whole.
Communication skills take practice. Always be sure the message
remains honest, clear and compassionate. Have integrity and
build trust. Don't say what you don't mean. Don't promise
anything that you cannot or will not fulfill. Above all, follow
through on your commitments and promises. Nothing turns
employees off more than feeling betrayed. Sincere, caring, and
constant communication will form the basis for building employee
engagement throughout Six Sigma deployment.