Due Diligence - It's Not Just a Business Phrase!
I wonder if anyone will ever invent a cure for the reason that I
am going bald? Over the past six months I have been involved in
three separate assignments where the buyer performed negligible
if any due diligence on a business that they purchased.
It never ceases to amaze me how an individual can invest
hundreds of thousands of dollars buying a business and not
perform any due diligence! In a society that is plagued with
mistrust, everyday throughout North America people invest their
life savings and in most cases pledge all of their current and
future assets into acquiring a business without the full
knowledge and a complete understanding of what they are buying.
They do this because for some reason, which completely escapes
me, they believe everything that the seller and the seller's
intermediary has told them or even worse than that, they believe
that they have been told absolutely everything about the
business that they are buying.
Performing adequate due diligence, when acquiring a business, is
the single most important item in the purchase process. Some
people may believe that a multitude of "save harmless" clauses
and well-written purchase agreements eliminate the need to
perform due diligence. They couldn't be more wrong! The only
major difference between an acquisition that proves to be
successful versus an acquisition that turns into a disaster is
that in the successful situation the buyer of the businesses was
fully aware of exactly what he was buying before he bought it,
and based on that knowledge paid a fair and equitable amount for
the business and was prepared for any and all situations that
might arise when he was given the keys on closing.
Many of my peers take exception to the statement that it is
adequate due diligence that is the key to a successful
acquisition. Their feeling is that it is a lack of capital that
is the usual reason for the demise of a business. My rebuttal is
that had the buyer performed adequate due diligence he would
have been aware of the capital or cash flow requirements of the
business and would have been adequately prepared to meet those
needs or he shouldn't have acquired the business in the first
place. To know that you are going to need two hundred thousand
dollars to support the cash flow requirements of the business
and proceed to acquire the business with the knowledge that you
only have one hundred thousand dollars does not describe a lack
of capital as the reason the business failed. The business
failed because the buyer is a fool! After all one of the biggest
reasons for buying an established business instead of creating a
business from scratch is the ability to be able to do a
reasonably accurate cash flow forecast.
Why didn't these individuals perform due diligence? Does the
excitement of finding what appears to be a great business
opportunity destroy peoples' brain cells or just cloud their
better judgment?
In most of the situations that I have been personally involved
in, where due diligence was not adequately performed if
performed at all, it was because of a personal relationship that
developed between the buyer and the seller and if the seller
utilized one, his intermediary. This relationship, that is
closer to a mentor (the seller), understudy (the buyer) then it
is to a personal friendship, is exasperated if the buyer
requires the seller to finance the purchase of the business
and/or if the buyer requires the seller to stay on with the
business for a period of time in order to transfer his knowledge
to the buyer.
The buyer begins to feel that the seller is doing him a big
favor by selling him his business and he does it by bringing the
buyer into his confidence and placing himself in the position of
the business expert or guru and commences to tell the buyer all
sorts of inside industry specific business matters that have
absolutely no real meaning! But, it usually works as the buyer
is manipulated by the seller and the seller's intermediary to
believe that requesting the necessary information to adequately
perform due diligence means that you are questioning the
seller's integrity and it is the same as calling the seller a
liar or proposing that the seller might cheat you; his new
friend and buddy! After all, if he didn't like you he wouldn't
sell you the business in the first place and if he likes you, he
wouldn't lie or cheat you!
It's your money invest it wisely and with confidence.