3 Ways to Make Money with your Podcast
How would you like to make money with your podcast? If you are
podcasting, the potential to generate revenue from your podcast
is an extra-added benefit to you as a podcaster.
As a podcaster, you don't have to worry about large overhead and
the revenue generated through your podcast will be mostly
profit.
There are three main ways in which you can make money with your
podcast.
1. Generate Revenue through Commerical Sponsors
One of the greatest ways to generate revenue for your podcast is
through commercial sponsorship of your show. If you are able to
obtain a major sponsor, you can bring in large revenue for your
podcast. As time goes on, major companies are beginning to
recognize the true importance of podcasting.
Two Moms, Paige and Gretchen, from Virginia understand the
significance of commercial sponsors. They host a weekly show
called MommyCast that focuses on mothers. Paige is a mother of 5
and Gretchen is a mother of 2.
They have obtained two major sponsors for their show, Earthlink
and Dixie. As a result, they are making substantial revenue just
from commercial sponsorship to their show. When they started
podcasting, they probably had no idea how popular their show
would become. However, Earthlink and Dixie recognized the impact
of their show and decided to become sponsors. (http://www.mommycast.com)
If two Moms from Virginia can do this, anyone can accomplish
this same goal. It doesn't matter where you live or what you are
podcasting about. If you are able to generate a substantial
listening audience, the chances of obtaining major sponsors for
your podcast will increase.
Commercial sponsorship for your podcast is an excellent way to
generate a great source of income. If you are able to obtain a
big sponsor, this could bring in large revenue for you as a
podcaster.
When two major corporations like Earthlink and Dixie recognize
podcasting as a way to reach potential customers, this is great
news for all podcasters. When a major sponsor advertises on
traditional radio, the radio station's signal is limited by
wattage to a specific geographic region. However, with
podcasting, there is no geographic limitation. Anyone in the
world with a computer or mp3 player can potentially hear the
show. Thus, this is an excellent selling point to potential
sponsors.
2. Make Money with Donations
Another way to generate revenue with your podcast is with
donations. For example, Adam Kempenaar and Sam Hallgren host a
twice-weekly film podcast from Chicago called Cinecast. They
review different movies and give their opinions. Their podcast
is becoming very popular and continues to grow on a daily basis.
(www.cinecast.com)
If you visit iTunes, you will see that they are listed as a
featured podcast in their podcast directory. This is a major
plus for Cinecast.
(http://www.apple.com/itunes/podcasts/)
Adam and Sam have decided to make money by requesting donations
for their podcast. When you go to their website, you will see a
button for PayPay in which listeners can make a donation to
their podcast. PayPal has a positive reputation and offers an
excellent way for accepting donations.
If you provide valuable information to your listener, they will
appreciate your efforts and be more likely to make a donation.
However, in time, Cinecast will probably be able to acquire
national sponsors.
When you first start podcasting, donations are an excellent way
to generate revenue as your audience grows.
3. Get Money from your Website or Blog
The third way that you can make money with your podcast is with
advertisements on your website or blog. Google Adsense is one
way that you can accomplish this goal. Adsense places ads on
your website and when someone clicks on the ads, you get paid.
(https://www.google.com/ad
sense/)
Another way to make money with your website or blog is by
promoting different products through Clickbank. ClickBank offers
over 10,000 products that you can promote as an affiliate. It is
free to sign up as an affiliate at ClickBank and you make money
every time someone purchases a product through the links that
are displayed on your site. (http://clickbank.com/)
The key element to generating revenue is getting your podcast
noticed. The best way to accomplish this goal is by getting your
podcast listed in iTunes and also listing your podcast with
other podcast directories. You need to let people know that you
are out there so that you can obtain a large audience. Over
time, as your audience grows, the potential for commercial
sponsors will also grow.