Are 12DailyPro and Studio Traffic Ponzi or Pyramid Schemes?
Copyright 2006 Gobala Krishnan
Are "paid-autosurf" or "paid-to-surf" programs, the most popular
being 12DailyPro and StudioTraffic, a scam? Some people would
say they are. Some would disapprove even the use or those
derogatory terms. Some don't even care as long as they make
money.
However, to fully understand and separate the truth from mere
propaganda, we need to analyze the terms themselves, and see if
it applies. Here's a definition from Credit Research Foundation
(http://www.crfonline.org/ ) of "ponzi schemes" or "pyramid
schemes" :
"When the organizers of the scheme use the assets of new
investors to make profit payments to the old investors. The
scheme typically has no other source of revenue other than from
the new investors. Ponzi schemes, often called pyramid schemes,
progress geometrically until they reach the point that the
operators cannot find enough recruits (victims) to continue the
payout."
Most paid auto surf programs are not based on a multi-level
marketing system, which means that they do not rely on new
recruits to sustain their modus operandi or business operations.
In fact, as a member of most auto-surf programs, recruiting new
members is not even required. Even when they do have referral
programs, it's usually single-level or single-tier, avoiding the
complications that are part and parcel of MLM programs.
The programs owners are quick to point out that autosurfs are
not investment opportunities either. You simply get paid to view
ads on the Internet, even if those ads can be displayed
automatically without your constant attention. The programs
owners relate their method of advertising as "similar to
television ads".
So what's all the fuss about then?
It's simple: every new business model, especially when proven to
work, will face public criticism and negative opinions from
nay-sayers who don't understand why it doesn't fit their
description of a traditional business. Often times these
nay-sayers are not experts themselves, but rather succumb to
their fear due to lack of understanding.
People fear what they don't understand, and the same scenario
can be traced back in history when AMWAY has to fight public
prosecution to prove the legitimacy of their business model. In
fact, even the franchise business model (like McDonalds and KFC)
was considered a scam in the beginning. "Guilty until proven
innocent" seems to be the verdict with any new way of making
money.
I don't presume to understand exactly how an autosurf program
works, but based on the facts and definitions it's definitely
not a ponzi scheme or pyramid system. In time, when the storm
has passed, some of these programs will proven their worthiness,
and some will fold under the scrutiny and public pressure. Only
the true opportunities will remain, and this could be a good
thing for everyone.