Write Your Heart and Soul If You Want To Sell On The Internet

Yes, you are going to have to write to run your ebusiness. There is simply no way around it, but it doesn't have to be painful drudgery and you can do it even if you feel you lack writing skills. You are going to have to write because one of the best ways to set your web site, blog, newsletter and/or ezine apart from the thousands of others your customers may experience is to get personal. Share your experiences and your life. You don't need to share every intimate detail but sharing small glimpses into who you are and what makes you tick will help your visitors understand why you selected this niche -- and that will open them up to becoming your customer. You are also going to have to write because there are some pages of web content that no one else but you can create. Finally you are going to have to write to help market your ebusiness (more on that later). However there is help available to you. You can hire writers to create content for your site, blog, or newsletter or you can use free content that is available through content directories such as http://NowLearnMore.com . You don't have to go it alone and even if you feel comfortable writing you might find a good selection of additional material can be a real asset. I have been working as a professional writer for more than 20 years so obviously writing doesn't scare me, but the writing demanded by electronic media is different than that demanded by more traditional print publications. And these differences make it easier on those who don't feel as comfortable with the written word as I do. ~ The first difference is length. Most of the time you only need to write a few hundred words for a page, post or message. ~ The second difference is formality. Internet writing is more casual and informal so you don't need to worry about grammar, vocabulary, and sentence structure as much as you might in other venues. Many readers are scanning so they won't even notice your small errors. You should strive for the cleanest copy possible but don't sweat the small stuff too much. ~ The third difference is personality. As I mentioned above personality matters. Let your heart and your interests dictate what you write about and the readers (and customers) will come. What you way matters a lot more on the internet than how you say it.