Online Registration Success: Ask Deeper Questions

Keeping your events fresh and interesting can be a major sticking point. Make the process easier by taking inspiration from the people who know what your attendees want: your attendees.

Get More Information by Asking for it

Ask your registrants more questions than their contact information, meal preferences, and credit card numbers. Learn more about them; their expectations for the event, their views and experience on topics related to the event, and their demographic data. Your registrants will feel the event will be more tailored to meet their needs. You can actually use the information to make the event more relevant.

Some Example Questions Are:

*What would you like to get out of this event?

*How did you learn about the event?

*Why did you decide to attend?

*How many times have you been to this event?

*Have you recommended it to others? Why?

*What would you do to improve the event?

*Which part(s) of the event are you most looking forward to?

You could use this information to improve the event, promote it, track marketing efforts, gather aggregate data to share with all attendees, and pump up aspects that people are really looking forward to.

Some online registration systems will enable you to add custom questions like these to your registration pages. They may also output the responses into a nice, neat format for you as well.

Online registration systems are powerful data-gathering tools, so use them to your advantage.