How To Choose The Right Affiliate Program
Being an affiliate or a partner to promote an online program can
be as easy as a 1-2-3. You fill up a form and a second later, an
affiliate code is generated and you are ready to go. But, not
all affiliate programs are the same. Therefore, you have to ask
questions first before you join any program. Do a little
research about the choices of program that you intend to join
into. Get some answers because they will be the deciding point
of what you will be achieving later on.
Here are some of the questions you can ask yourself.
1. Will it cost you anything to join?
Most affiliate programs being offered today are absolutely free
of charge. Others might require you to be a paid member to
participate. However, the best affiliates are the ones who know
the product well and the only way to know if the product is any
good is to buy it.
2. When do they issue the commission checks?
Every program is different. Some issue their checks once a
month, every quarter, etc. Select the one that is suited to your
payment time choice. Many affiliate programs are setting a
minimum earned commission amount that an affiliate must meet or
exceed in order for their checks to be issued.
3. What is the hit per sale ratio?
This is the average number of hits to a banner or text link it
takes to generate a sale based on all affiliate statistics. This
factor is extremely important because this will tell you how
much traffic you must generate before you can earn a commission
from the sale.
4. How are referrals from an affiliate's site tracked and for
how long do they remain in the system?
You need to be confident on the program enough to track those
people you refer from your site. This is the only way that you
can get credit for a sale. The period of time that those people
stay in the system is also important. This is because some
visitors do not buy initially but may want to return later to
make the purchase. Know if you will still get credit for the
sale if it is done some months from a certain day.
5. What are the kinds of affiliate stats available?
Your choice of affiliate program should be capable of offering
detailed stats. They should be available online anytime you
decide to check them out. Constantly checking your individual
stats is important to know how many impressions, hits and sales
are already generated from your site. Impressions are the number
of times the banner or text link was viewed by a visitor of your
site. A hit is the one clicking on the banner or text links.
6. Does the affiliate program also pay for the hits and
impressions besides the commissions on sales?
It is important that impressions and hits are also paid, as this
will add to the earnings you get from the sales commission. This
is especially important if the program you are in offers low
sales to be able to hit ratio.
7. Who is the online retailer?
Find out whom you are doing business with to know if it is
really a solid company. Know the products they are selling and
the average amount they are achieving. The more you know about
the retailer offering you the affiliate program, the easier it
will be for you to know if that program is really for you and
your site.
8. Is the affiliate a one tier or two tier program?
A single tier program pays you only for the business you
yourself have generated. A two tier program pays you for the
business, plus it also pays you a commission on the sales
generated by any affiliate you sponsor in your program. Some
two-tier programs are even paying small fees on each new
affiliate you sponsor. More like a recruitment fee. And, if you
are interested in a multi-tier program, you might want to
consider an internet MLM program.
9. Lastly, what is the amount of commission paid?
5% - 20% is the commission paid by most programs. .01% - .05% is
the amount paid for each hit. If you find a program that also
pays for impressions, the amount paid is not much at all. As you
can see from the figures, you will now understand why the
average sales amount and hit to sale ratio is important.
These are just some of the questions that needed answering first
before you enter into an affiliate program. You should be
familiar with the many important aspects that your chosen
program should have before incorporating them into your website.
Try to ask your affiliate program choices these questions. These
can help you select the right program for you site from among
the many available.