6 Things You Must Do To Automate Your E-Business To Increase
Your Profits And Get Your Life Back!
1. Build Targeted Email Lists You must build your own targeted
lists of subscribers. This is easily done using autoresponders
that let you sequentially send a series of messages to your
subscribers. Entice these subscribers to join your list by
giving them a valuable product/service in return. Last and
certainly not least, set this process up to run without you ever
having to touch it again - automate it.
2. Track your advertising campaigns. You MUST do this to keep
track of your expenses and profits. Tracking can tell you where
your visitors are coming from and what they are buying. It can
also tell you which of your affiliates are performing really
well, and which ones need your help. Tracking your ads can also
point out how well your JV-deals are performing. It can let you
know where and where NOT to place your ads.
3. Setup a Newsletter. Setup a newsletter or niche ezine to
capture emails. You can even set this up on your own domain. Set
up what's called an" auto-niche ezine". This could be a X-day
training course, or an ezine that you publish quite frequently.
The trick to this is to create about 8 or 9 messages before you
begin accepting subscribers. This way if you use your
autoresponder to send weekly messages, you'll always be several
messages ahead of the game. I suggest sending weekly, with
mailings no less than 3 days apart - unless you're offering a
training course where the information can be assimilated and
applied quickly. Even here, you should give your readers a
chance to digest the information.
4. Setup an affiliate program. There are several people out
there who would rather market other peoples' HOT products,
rather than create their own. This is great for you, if you're
running your own quality affiliate program. Select a program
that allows you to not only offer your affiliates an affiliate
link to promote, but one where you can train your affiliates to
sell your product. Guess what? You can use autoresponders for
that too. Simply create a series of messages that teach your
affiliates how to promote. You should also allow your affiliates
to use your text and images (banners, etc.) to promote for you.
Also, it would be really bottom-line affecting if you and your
affiliates could track your ad campaigns. That is the icing on
the cake and some pretty good icing too. You and your affiliates
get to zero in on the most effective and least effective
advertising methods and adjust your campaigns accordingly.
5. Use proper product management Some people don't understand
this one. You should use shopping carts for physical products,
not digital ones. Your credit card processing and product
delivery should be secure and efficient. If you're selling
digital products (ebooks, software, etc.), make sure your
customer downloads are secure so people cannot steal from you.
Yep - people steal on the Internet. The ideal download link is
one that is encrypted and that expires after a certain time
period - say 24 hours. This gives your customer plenty of time
to download their new product. For physical products, your
shopping cart should be responsive and searchable. The layout
should be simple and intuitive. If you offer your customer
options such as colors and/or sizes, make sure this is easy for
them to follow and integrates seamlessly with your cart.
6. Follow-up promptly and professionally Customer Relationship
Management (CRM) can make you or it could break you. You must
always practice prompt and courteous communication with your
prospects and customers. A good practice is to use an
autoresponder and/or help-desk system to follow-up with your
customers and to offer them support. An auto-responder with a
simple message stating, "Thank You for your inquiry. Someone
will contact you shortly...." could work wonders for your image.
It could also be that extra something that makes a customer
remain loyal and/or refer you to their friends and family.
A Support/Ticketing system with pre-formatted answers to
commonly asked questions can cut your response time
dramatically. This is especially powerful if mail-merge
functionality is included as well. Mail-merge is a way of
automatically including things like the customer's name and
email address, etc in your message. In your auto-responder it
would look like this: "Hello $firstname, thank you for buying
our widgets! We love you!"
7. Use a single all-in-one ecommerce solution to mange your
business An Internet business is probably the easiest and most
profitable business in the world to setup. However, careful
planning and execution can ensure your e-business does not
become a burden on you and your loved ones. E-Business
Automation is the answer to this problem. it allows you to put
your e-business on FULL auto-pilot and streamline your efforts.
You can automate your entire e-business from the customer's
first click to the sale, to the follow-up after the sale, and
beyond. You can even train affiliates, plus manage multiple
auto-ezines. The power that e-business automation gives you to
focus your attention on other things is unbelievable. Try it
out, you'll never go back to manually managing everything in
your e-business again!
I whole-heartedly recommend e-business (website) automation for
the amount of time & money it will save you in your e-business!
An integrated all-in-one ecommerce solution that offers all of
the most popular, and most desired ecommerce features and tools
is the only way to go. You want to work smarter, not harder!