What's stopping me from getting a website?
I've been having a bit of a problem lately. As I've been working
for an Internet company for a couple of years you might expect
that I'd have my own website by now. I really wouldn't mind
having one. As a creative writer it would be great to put up my
books to sell, as well as advertise my skills for freelance
work, and be able to put up my resume and portfolio. I even like
the idea of making a few dollars by having items that I like,
such as music albums or favorite novels that other people can
then click on to buy through affiliate sites. The problem is
this: There seems to be a barrier in my mind to taking the
plunge into the Internet world. Today I've decided I'm going to
get to the bottom of it.
First of all, I liken the acquisition of a website to any other
service or product that one wishes to experience in this life.
If I want to buy a book on the Internet, people will tell me to
go to www.amazon.com. If I want to sell some old antiques my
relatives left me, people will tell me to sell them on
www.ebay.com. If I want to buy a good pizza I'll go to the place
that my friends recommend in the local area. However, it seems
that when I ask the question (and this is to my friends who are
software engineers), 'How do I get a cool-looking website in a
few minutes for as little cash as possible?' I get a wide range
of answers that have confused me even more than when I started
contemplating my own place on the Internet. 'Download software'
is one answer that I don't like at all. When you want to buy
music off the Internet people will tell you, 'Try
www.itunes.com, www.limewire.com, or www.mp3.com.' Why can't
people give me a specific answer? It's daunting when people tell
you to just 'search Google', I mean the Internet is huge right?
That's one of the problems. People are busy these days. The
age-old saying, Time is money' couldn't be more appropriate than
in this Information Age that we are now inhabiting. We want and
need simple solutions to our inquiries. Otherwise, we fear that
we will be wasting valuable time that could have been spent
working productively, instead of on fruitless Google searches
that provide us with millions of links, none of which seem to be
related to any company or brand name that you'd recognize.
People want to hear a familiar, respected name like Microsoft,
Sony Playsation, www.wikipedia.com, Apple Ipod, or
www.myspace.com. That's another one of my blocks. I'd like to
know that my fellow species believes in the product or service
that I'm about to undertake in.
It's rare for me to read a camera manual and I don't want to
spend my time adjusting lenses and light settings on old
fashioned SLR machines. I'm the kind of person who would like to
point the camera, push the button, and get quality photographs.
Lucky for me the camera industry has evolved to fulfill my
desires. Many people will admit that the Age of the Internet is
in its infancy and that my expectations might be a little bit
ahead of their time. My tech-friends however don't believe it.
To them, making a website is as easy as eating Mom's apple pie.
So, I've done a bit of research and discovered a couple of
things.
It's now easy to get a blog online. Blogs are online journals,
but now I realize that they can be used in many of the ways in
which I would like my website to function. They are in all
actuality a type of website. The simple fact that they are
usually only one or two web pages is what differentiates them
from other websites. There are lots of blog sites out there on
the web (many of which are free) like www.blogger.com which has
just been bought by www.google.com, www.spaces.msn.com,
www.myspace.com, www.xanga.com/Default.aspx and www.typepad.com.
Supposedly you can get a site on www.geocities.yahoo.com up and
running in just half an hour using one of their templates to put
all of your information/details into. You can make it so Yahoo
isn't even mentioned in your domain name, so it looks more
professional if you are hoping to do some business. Also check
out http://en.wikipedia.org/wiki/Blog which has a list of links
to where you can set up a blog.
If you are a freak like me and are one of the around three
percent of people in the world who own Mac computers (oh why do
people have to do things differently, and incompatibly?) then
you can check out Apple's new website technology called IWeb. I
don't know if it will work with Microsoft Windows systems but
you should check it out anyway. In Apple CEO Steve Jobs' latest
keynote presentation he showed how you can have a multi-page
website capable of blogging, podcasting, storing and sharing
music, photocasting, videoblogging, and more in a matter of
minutes. Now this looks good to me, but can I make it into a
commercial site? I don't know. The idea is great though. With
simple templates you can make your site look individual and
exciting, just by dragging-in and pasting cool pictures and
sounds all through the pages. Does only Apple do this? Have
others figured it out that we need simplicity when getting a
site going? Steve Jobs explained that there are easy ways of
downloading site-producing software on the Web, but that usually
the sites created are boring and ugly. He said that you could
make beautiful sites as well, but you'd need to know how to code
html, in other words, be a tech-head.
People like me can be scared to start something new like having
a website even though we hypothetically know the positive
consequences that could eventuate from the venture. Our fears
could be irrational and unfounded, but nonetheless they probably
have some reason for coming into existence. Websites usually
cost money (although many blog sites are hosted for free) and we
don't want to waste our hard-earned paychecks having a site that
does nothing for us. After you get your site we have to figure
out the best ways to promote it, to bring in 'traffic'. Can we
make money from it? Does having large banner advertisements
limit credibility? How do we get connected to these affiliates
who we can work together with to sell products? Does commenting
in other people's blogs and leaving your URL bring people back
to your site? You bet, as long as what you're saying is honest
and relevant.
What's scared me into waiting to go online? In the past there
have been too few simple, clear answers as to where to go to get
the job done easily with an aesthetically pleasing result for
techno-novices like myself. We fear loss of money in having a
site that does nothing. We are concerned that we may waste time
searching for the 'right' site-building software, and that there
may be too many to choose from. So how do we know which the best
are without many famous brand names and advertising? These are
some of the stifling questions that stop a normal human being
from going ahead with this opportunity that technically-savvy
people never think twice about.
It seems that after doing more research that it may not be as
hard as I anticipated, and the ironic thing is that it is
usually the case. Experience leads to knowledge and wisdom. If
we are too scared to act, then nothing gets done. We need to put
our feelers out, ask people 'in the know', and search the Web.
Still, I love it when things are made easy for me because of
other people's hard work and helpful, generous sharing of
information. Get on the Internet people! I'm going to give it a
shot.
P.S. If you're a little more technologically aware, you can get
your own web hosting space and then download these supposedly
easy software templates to build your own site:
http://www.sixapart.com/movabletype/hosting, and
http://wordpress.org/.