Tracking your Sales Organizations efforts for increased bottom line profits

Tracking your sales efforts goes much more beyond keeping good statistics on the amount of sales your team makes or the tracking the amount of prospects that call or visit your company. marketing result tracking is a succinct method, bordering a science, but a science that can be easily adopted into your organization. In fact, many organizations have built simple tracking methods through automated systems, eliminating 10's of hours of time, and resulting in simple to read reports. I am going to outline why successful organizations track all of their efforts as well as what we should be focused on tracking on a day to day basis. Marketing Result Tracking First, what is tracking? Tracking is the systematic process of record keeping and documenting every single action that a sales organization makes. As an example: Inbound telephone calls, outbound calls, calls from specific forms of advertising, calls from your yellow page ad, and visits to each page of your web site, how long each visitor stayed on your web site. The list goes on, as you now have a clear understanding of where I am going with this. You can break down the tracking into subcategories, a process that many automobile organizations have become very accustomed to doing