You Are Being Lied About Reciprocal Links!
If you maintain a website online seek to market it, you may have
been told or even offered reciprocal links. Most advertisements
promise that such a venture can get more people to go to your
site, raise your search engine rankings, and add to consumer and
surfer interest in your product, service, or craft.
What are reciprocal links?
Reciprocal linking, as the name implies, is just exchanging
links with a website selling products or services similar to
yours. They will promise to post your link on their site if you
promise to post their link on yours. Visitors to your site will
most likely visit theirs, and visitors to their site will most
likely visit yours.
Just how effective are reciprocal links? Are they all hype? Are
you, as the careful web designer and developer, being told
everything about them?
The aim of most reciprocal link exchangers is to increase their
site's search engine rankings. However, according to a study,
finding sites on search engines contributes only about 15% to a
website's traffic. Reciprocal linking, then, will not get you
traffic through search engine ranking.
So what purpose does reciprocal linking serve? It can get you
traffic, but only and mostly if people click on your site's link
from someone else's site.
How can you substantially increase your traffic through
reciprocal linking? If your link appears in as many other sites
as possible. This will mean that you have to list a great number
of links yourself