Why It's Important To Know Which Country Your Website Visitors
Are Coming From
You probably know exactly how many visitors you get to your
website and to individual pages on your site. You probably know
which are new visitors and which are those returning several
times per day. And I'm sure you would agree it's important to
know those kinds of statistics.
Now it's becoming increasingly important to know WHICH COUNTRIES
your website visitors are coming from. This kind of
country-tracking technology has been done privately by major
corporations for years. Only recently has Geo Detection become
easily available to small businesses and individual website
owners.
In today's global Internet economy, Geo Detection is gaining
dominant importance. Here are a few reasons why:
Some recording artists don't do especially well in their home
United States, but may rocket to number one in Brazil or
Scandinavia. Likewise, you have a product or service that you
think isn't selling even though you're getting plenty of hits to
your site. The problem is often that your product or service is
wildly popular, but only in a few countries who can't use your
payment and shipping methods. Knowing which countries your
visitors are coming from could help you zero in on sales.
Often sites will advertise on pay-per-click search engines like
Overture or Google AdWords. They notice their links are getting
abnormal numbers of clicks, eating up their advertising budget
with few if any sales. Frequently Geo Detection will reveal the
clicks are coming from one of several countries where almost all
the traffic is fraudulent, pointing to the possibility crooks
are using software to click through your pay-per-click links
automatically throughout the day. It's a common and growing
problem.
Geo Detection can also be used to BAN lists of countries from
access to your site. You might ban all countries known to be
havens for criminals and con artists. This can dramatically cut
down on fraudulent orders and is actively being used by many
major sites today.
If your product, service, or opportunity is only offered in the
U.S. or the U.S. and Canada, Geo Detection can insure only those
residents are allowed to view your site. This instantly solves
the problem of unqualified buyers purchasing from you. You spend
less time solving problems and more time making money.
Look into the ways Geo Detection can improve your site's sales
and eliminate management headaches. It's an idea whose time has
come for small businesses and website owners.