The innovation of most industries to use telecommunication technology is sending traditional marketing into new heights. Marketing methods that were only accessible to Fortune 500 companies ten years ago.
Internet certainly played a part in crushing the boundaries set by traditional marketing media methods such as TV, radio, billboards, and newspapers. It is however debatable how effective online marketing can reach its defined target market cheaper. Nevertheless with correct online marketing methods the number of internet millionaire has grown steadily over the years.
The internet however removed the personal touch that most experienced sales personnel use to make sales and develop rapport with their clients. Telecommunication advancement is taking big leaps to resolve the lost personal touch and further the success of the online marketing trend.
Hardware and software continuously improve and services become faster and cheaper even in under-developed nations. Telecommunication has created innovations that some industries entire sales process has changed.
Real Estate is a great example of reinventing the wheel. The need for realtors to broker a seller buyer agreement is increasingly losing popularity to cheaper alternatives. Online MLS listings, website listings, online forms, voicemail recordings, voice broadcasting, e-mail alerts have helped buyers and sellers interact with less need to a realtor sell the house.
Contact Center support for sales and customer service saved time for realtors and real estate agencies in answering basic questions and complaints and other related inquiries enabling the industry to focus it