How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling - Part 5
Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":
6. Exclusivity
During the few hours that you're in the theatre, they have the market cornered by being the only ones to sell popcorn. They virtually eliminate the competition by not allowing outside food or drinks into the theatre.
Being the only game it town offering a product in demand - without any real competition - is a great position to be in.
However, I wouldn't do it the way they do it. I wouldn