It is August. It is summer. It is hot, and it is kick-off time across the country as pre-season football practice begins. Players will expect to get hot and sweaty, as their coaches attempt to whip them into shape. However a combination of hot/humid weather, tough conditioning drills and players unaccustomed to practicing in the heat, can make August a deadly and dangerous month.

Despite all the warnings, the National Center for Catastrophic Sport Injury Research reports that 24 football players (19 high school, 3 college and 2 professional) have died from heatstroke since 1995.

The main problem associated with exercising in the hot weather is the water loss through sweating. However drinking water is simply not enough. In extremely hot weather the body will sweat at a rate faster than water can be absorbed into the system. So how can we reduce the amount of sweating, while at the same time help the body to regulate its core body temperature?

The answer is the Arctic Heat Body Cooling Vest. A lightweight cool vest which will not only help to protect athletes from heat related illness, but it will also allow athletes to work harder for longer.

The Arctic Heat cooling vest was originally developed for football players in Australia and it now used by International teams in every other major football code in the world. Rugby League, Rugby Union, Soccer and Australian Rules Football all use the cooling vest to protect their athletes and to improve their performance. It was also used at the Athens Olympics by all the major sporting countries, including many of the USA teams. The military in Iraq are even using the Arctic Heat cooling vests.