Online Registration Success: Help Them Feel at Home
By now your prospective attendees know who you are, they know
what your event is all about and they want to attend. Don't send
your prospects running by sending them to what is obviously
someone else's website.
'Integrated' means 'Easy'
In one of my previous articles I wrote about making it easy for
your prospects to register with you. One major part of making
your registration process easier on your registrants is to blur
the line between your business, your promotional materials, and
the registration system itself. Integrate your registration
system into your business.
Where does that link go?
With some online registration services, your attendees click
from your site to your registration provider's site. This has
the potential to be confusing to your attendees and may make
them uncomfortable sharing their contact and credit card
information. Your prospects have become accustomed to the look
and feel of your business or your promotional materials; don't
eliminate that trust by abruptly introducing a third party.
What can I do to put my prospects at ease?
You can avoid confusing your attendees by matching the border,
headings, and font colors on the registration pages to your
site's theme. A good registration provider will make this a
standard configuration. Also, upload your logo into the custom
header and/or footer pages. Now when people click to register,
they will see your brand, your colors and the familiar ad copy
you use.
Why not give your attendees that warm, fuzzy feeling when they
register?