Successful Realtors know the importance of branding their identities into the consciousness of the communities in which they live, like the big boys; Pepsi, McDonald's, Burger King, and other companies we know and have come to trust.

Why is branding important? Think about it! When you want a soda do you buy an unknown off-brand just because it's cheap?

Or, do you reach for a Coke? I'm a Pepsi guy myself, but you get my drift!

And why do you do that? Because there's comfort in familiarity and you know what you're getting when you buy it.

We spend mega bucks on name brand products just because we've been inundated with their marketing campaign messages.

Don't believe me? Try this! Quick, who said "Have It Your Way"; "Soup and Sandwich, Soup and Sandwich"; "Oh, I wish I was an ____ ____ ____, that is what I truly want to Be