Completion not Perfection
Five Keys To Doubling Your Productivity and Boosting Your Effectiveness

I frequently meet with business owners and executives who feel overworked and undervalued. Many of them are highly gifted and are in fact contributing a huge amount of work, energy and brilliance to the companies they own or work for. The problem is that many business owners and executives are contributing the wrong effort, energy and brilliance to their companies. These professionals are working hard, but their clients and employers are just not getting the value they truly want and need.

They are:

>>> The business owners who spend hours designing the perfect logo for their yellow pages ad, but do not write a simple, clear headline that lets their prospective clients know why they are different and better than the competition.

>>> The dedicated administrative assistants who spend hours making spreadsheets to track the number of calls a new ad generates and where they are coming from when it turns out that the department that placed the ad is interested in the amount of revenue the ad generated, not the volume of calls.

>>> They are also countless other gifted individuals who are working hard to offer value, before they are clear about what value they should be offering, how they can most easily offer that value and when they should be saying to themselves