Keywords are terms or words related to particular topic. Keyword research involves various aspects, for example; to find sales oriented keywords or to drive maximum qualified users to increase the online sales.

Sound keyword research is the first step toward successful search engine optimisation campaign. We have to be careful while selecting keywords. It is tricky to select target keywords for a website. Keyword selection should be always based on various aspects like product names, services, company name, brands, features and general terms. People always forget about targeting geographical terms when they have global presence and provide offsite offerings.

While doing keyword research it is always recommended to do a thorough market research and competitive analysis to find best keywords used by search engine visitors to find products and services online and what keywords are targeted by your competitors who are doing well in online marketing.

First step to find best target keyword is make list of topics, products and services offered by you. You can also make use of website logs to know which keyword has brought you the traffic and conversions in the past. Always do research on competitor