Being invited to appear on radio and television used to be reserved for top company executives and spokespersons. Until quite recently, the chance of being invited to make a media appearance was extremely small, even for the highest echelon. Today, almost anyone in responsible positions could be called on to interview.

Sweeping changes in broadcast and print media have created a multitude of channels and journals of specific interest; some of them global in nature. This information-starved media creates immense opportunities and significant challenges for individuals and organizations.

Disaster or opportunity?

Most people are very apprehensive and unprepared for media interviews and press conferences. Just one