How many times have you been asked to participate in a survey? If you are anything like me then the answer is probably hundreds. I am often being stopped in the street and invited to take part in a survey that will only take a few minutes. I do feel sorry for these marketers as I usually decline and say that I am too busy. More often than not the survey is in relation to something that I am not interested in anyway. There must be a lot of people who do take the survey because opinion polls are constantly being quoted for a variety of issues. These survey results are extremely powerful in persuading consumers that a particular product has been voted the best in a survey. We are often influenced, possibly subconsciously, by these survey results and buy the particular product that came out on top.

Television commercials for beauty products seem to be the most common ones that state they were voted number one in a survey of so many thousand women. Particular dog and cat food commercials are famous for the line