You are undecided if you should start a conventional Brick and Mortar Business in a Heavily Trafficked Mall or a Online Home Based Business. This in depth Comparison should help you decide.

Not too Long ago while on vacation in Palm Springs CA with my wife we decided to have some Ice Cream. We saw this ice cream store and the line was out the door and down the block. There was another Ice Cream store directly across the street with no line so we went there. The Ice Cream at this near empty Store was Really good. I said to my wife if the Ice Cream in this near empty store is this good and everyone else is on lined up across the street I have to know why?

Over the course of the next few Months we were in various Cities in Southern California from San Diego to Santa Barbara and every time we saw that Ice Cream Store the Line was out the door and down the Block. Then one day while we were in Santa Barbara we finally saw that ice cream Store with no Line. We went in and ordered the best Ice Cream we ever ate. By the Time we finished our Ice Cream's the Line was out the Door and down the block.

Thinking about starting a business I went on the Internet and found the Web Site for that Ice Cream Store. It Turned out to be a Franchise and the Start-Up Cost's were about $200,000. With a $50,000 Down Payment that means a Loan of about $150,000. Adding on the Other Cost's of running a Business like Store Leases, Labor, Franchise Fees, Inventory, Taxes, Utilities and Insurance the Monthly Expenses would be Somewhere between $4,000 - $6,000 Easy. At $3 an Ice Cream Cone you would need to sell 1,300 to 2,000 Cones Just to break even and an Additional 2,500 Ice Cream Cones to make a Yearly Profit of $60,000.

You can Start an Online Internet Store that operates 24 hours a Day 7 days a week with no overhead and No Startup cost's for as little as $19.95 a Month. The only other Cost's you would have would be for Advertising. Let's say you spend $100 a Month on Advertising and Your Average Profit per Sale is $10. You would be in profit with just 13 Sales a Month.

Which would you rather have Brick and Mortar Business with $200,00 in start up cost's and $4,000 to $6,000 a month in Expenses and a 70 Hour Work Week or an Online Home Based Business with no start up cost's and $120 a Month in Expenses and a 10 Hour or less Work Week?

About The Author:
Mike Makler has been Marketing Online Since 2001 When he Built an Organization of over 100,000 Members

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