7 Great Web Site Promotion Strategies


You might have an attractive web site with great products,
but your site will sit untouched in cyberspace without one
key factor.

Website traffic.

Traffic to your website is what you turn into sales, so
check out the following promotional strategies and start
sending visitors to your site in droves.

Strategy # 1 - Publish your own newsletter

Publishing your own newsletter is one of the greatest ways
to keep in touch with your visitors. The basic idea is that
once you have taken the time and/or money to direct a person
to your website, you want to get their name and email
address so that you can keep in contact with them.

In my newsletter, the RLB Marketing Essentials Newsletter,
I send out an informative, valuable article twice a month.
That is what the subscriber gets out of the deal. In return
I have part of the newsletter to recommend products or place
advertisements.

More on newsletter publishing at:
www.redlionbooks.com/1emailmark/nwsltrpublish21.htm

Strategy # 2 - Write articles

Most people browse the Internet for information first, and
to shop second. Writing articles can satisfy their need for
information and help you out in two ways.

First, putting articles full of information on your website
is great content for your website. It gives a reason for
people to come to your website and also builds a
relationship with your visitors.

Second, you can get traffic from other sites by letting
them use your articles. Let anyone use your article on
their site, in return they have to place a resource box at
the end that directs readers to your website.

More on writing articles at:
www.redlionbooks.com/1promo/promoarticles51.htm

Strategy # 3 - TrafficSwarm

This idea is great because it really does bring in some
targeted traffic. It's also free, easy to setup, and
requires little work after words.

More on TrafficSwarm at:
www.redlionbooks.com/zlinks rafficswarm.htm

Strategy # 4 - Offer a GREAT affiliate program

An affiliate program is like having your own sales force
working for you. Affiliate programs have become a big trend
on the web lately, but good affiliate programs are still few
and far between. If you have your own product, don't just
start an affiliate program, start a good one.

You should recognize that an affiliate that sends you a sale
is your partner. Without them, you probably would have
never received that sale, so treat them right. Offer a high
percentage of the sale to affiliates (around 20%-30%) if you
can, or some type of monthly commission if it suits your
product. Paying your affiliates well will pay off in the
long run.

More on starting an affiliate program at:
www.redlionbooks.com/1affiliatemark/startyourown01htm

Strategy # 5 - Search engines

Search engines and directories are a great way to get free
traffic, but you have to get a decent ranking to really see
the benefits.

I believe that getting a great ranking in search engines
starts with the way your web site is made. First, all of
your pages should be properly meta-tagged. Although not a
magic solution, meta tags will help your ranking if done
properly. See this in-depth meta tag guide at
searchenginewatch.com:

www.searchenginewatch.com/webmasters/meta.html