It's official!

Now in it's third season, Donald Trump's killer television series "The Apprentice" is officially a "franchise."

With new seasons in the making, a clothing line that carries "The Apprentice" brand, DVD's in production, and mega-fortunes to be made, it's no surprise that the king of real estate... a man who knows a good thing when he sees it... is involved.

I like Donald Trump a lot.

Mostly because I learn something new from him every time I watch him in action.

One of the barbs critics aim at Donald Trump is that he's a shameless egomaniac who can't get enough of the spotlight.

Well, they may call it egomania, but from my perspective... it's a brilliant business strategy.

I'll admit it: I'm a marketer.

My job is to make people sit up and take notice of my clients (and their products or services), and to deliver a "brand" message at every opportunity.

That's exactly what "The Donald" does.

If that makes me him an egocentric, self-congratulatory target for media pundits, who cares? Because it also makes him a "household name"