The Secret Psychology Behind Internet Marketing

Television may have been the greatest invention that rocked planet earth in the 1900s (although many things which contributed to television's birth were discovered and invented as early as the 1800s). However, it's the internet boom of the 20th century that is causing the hullabaloo in today's world. With the Internet, what was impossible before has become possible now. What was impossible to know then has become possible now, with just a click of your fingertip. This is the new era of knowledge and of information explosion. This is the era of the internet revolution. One thing significantly brought about by the internet craze is the possibility of buying and selling almost anything through the use of computers. You just need a computer set, a good internet connection and voila! Before the internet, the catchphrase was "let you fingers do the walking." Today, you sure can use your fingers to do the walking for you, but not through the telephone system. The internet has revolutionized the way people buy and sell their products. Imagine this: A digital camera, its model, and all its specifications right before you eyes. And you just need to click your mouse to get all other information you want before deciding on the purchase. So, you want to buy a tent dress but you do not have the time to go to the department store? Shop right in the privacy of you home. Surf the internet, look for the dress style you want, indicate your size and color preference, make arrangements as to how it is to be purchased, whether cash on delivery or through credit cards and there you are. Did it take you longer than 20 minutes? The revolutionary method of buying and selling things through the internet has given rise to internet marketing. Internet marketing is just like your ordinary advertisement copies published by your local newspapers. But this time, it takes more than the ordinary way of advertising. Internet marketing is more technology-savvy, more persuasive and more strategic. In marketing products or ideas through the internet, the seller does not sell the products pointblank. Instead, the seller makes you feel like he is offering you an opportunity that you should not miss. He is not offering you the product, but a lifestyle that goes with the product. While marketing has moved on from the newspapers, to the radios and to the boob tubes, and now to the computer through the internet, its basics have not changed much. The basics or the psychology behind marketing remains the same, whatever media is involved. The strategy has only been improved as it can now reach a greater number of people from all walks of life. After you read this, you will find out that there is no secret to the psychology of marketing after all. So what are the basics, and the psychology of internet marketing? 1. First and most important is the existence of a good product. While it is true that good marketing can sell a not-so-good product, it is better to start off with a good product or a good idea. Make sure that the product or the idea is novel. Something that is not commonly heard or found or it may be common but you have reinvented the product or you have found a new way of doing something. 2. With a good product or idea in your hand, then you can proceed into concocting a story that would sell your product or idea. Your clients or buyers will not be able to physically see the product so you have to exert an extra effort to make them understand, feel your product and understand its value. The lack of physical communication between the buyer and the seller makes internet marketing doubly hard. You have to create a mystery behind your products; something that will catch the buyer's attention at first glance. Remember, you are competing with thousands of other products and ideas that are reachable just with the click of the computer mouse. You have to input dreams in your story excite your buyers and make them feel you are offering them an opportunity they wouldn't get elsewhere. 3. You have to present your buyers with an offer they could not resist. Box in your offer and make the presentation complete, leaving the buyer and his questions, answered and satisfied. Provide everything that your prospective buyer would need before deciding on you product. The benefit of internet marketing goes beyond the imagination. You can buy and sell whatever you want, the fastest possible time and the easiest possible way. Use it to your advantage.