..How to bundle for valuable results without devaluing your product

I almost clicked. Really, I did.

The ad copy was compelling, the content focused. This was exactly what I was looking for. Yes, I was convinced I had found just the eBook I needed to add to my e-library.

Credit card in hand, my mouse cursor hovered over the "order now" button ready to click. The excitement mounted. I had to have it.

Then it happened...a doubt...a discordant second thought that caused me to view the irresistible offer in an entirely different light