Don't put the cart before the horse.

You can't do SEO (optimize your web site for search engines) until you've researched keywords. You can't research keywords without a clear view of your target market, your prospect types, and how your offerings fill their needs.

Affordable Small Business SEO

Affordable small business SEO not only uses the same old business and marketing basics, but also leverages the depth of accessible metrics for creating increased online traffic and better web site ROI.

When small business people ask me how their web site could be improved by SEO, I give them some version of the following list of questions. When you know the answers to these questions, you're much less likely to waste money on SEO efforts, and more likely to succeed online. You might even pull off some of this stuff yourself- and that'll save you big in consultant fees!

To find the right keywords to target with SEO and/or PPC, consider the following