What do the key words represent?

Key words - these are the words that the users enter in a given search engine to find services or products you offer. It is extremely important to know what key words they will use. Selecting the appropriate for your activity key words is the first thing you have to do because all other strategies are built on their right choice.

How to select the appropriate for you key words?

Key words that will work best for you means to describe exactly what you offer and meanwhile to be well used by users. If your website is ranked number one in the search engines results, after using key words that nobody uses, your work will be useless.