Headlines are the most critical part of any sales material; letter, advert, brochure, web site, sales script -- in fact anything you write to promote your business product or service.

The most important thing to remember when creating your headline is what interests you may not attract your audience. A strong headline for you may not cause even the slightest ripple of attention from others - and what appeals to them may have no substance in your eyes.

TEST IT FOR YOURSELF