Improving Landing Page Conversions

Developing a landing page is a more simple process than most Internet experts would have you believe. The simples explanation of a landing page is an individual webpage that highlights and emphasizes a specific call to action. That call to action can be as simple as following a link or signing up for an email newsletter and even as far as selling a product. There are many keys to successful landing pages, but there are only a few key components that you should be modifying to improve your landing page conversions. 1) Make information Clear: You may be tired of creating bulleted list of reasons that your product or service is better than the competitions, but consumers rely on it to make informed decisions and expect that information to be clear and present. When crafting information for your landing page, make sure that the information convinces them to buy from you (or take you up on your unique selling proposition). If you are using logical or emotional reasoning, it is important that you are clear in your explanation - so do not be afraid to write, write and rewrite as needed. You may find through landing page testing that combinations of different points work best, but nothing works better than being clear in the point you are trying to get across.

2) Exciting Call to Action: It is a statistical fact that website visitors take fewer actions when they are not told to take advantage of the offer provided. This is why testing your call to action with great frequency is so important. Create a call to action in your landing pages such as "Call Today", "Buy Now", "Learn More" or "Contact Us For More Information". These are simple calls to action but you get the idea. It important that you test the various calls to action you develop in order to understand your consumers and what motivates them to purchase.

3) Build Trust With Website Visitors: People surf the Web a lot, and I mean a lot. That means they will see hundreds of landing pages before they ever get to visit yours. That also means that there are plenty of opportunities to trust and develop distrust of people in your business category or industry vertical. As you never want to give a website visitor a reason not to trust you, you also want to make an effort to get them to trust you. Clean design, making sales information clear and creating valid, yet exciting calls to action are a good way to do this - but they are not the only ways. Building trust with consumers in many instances means having other people vouch that the information you are presenting is accurate - including but not limited to your company or websites contact information - and having an establish resource and methodology to handle complaints. There are many resources which can help you handle this such as BBBonline and ValidatedSite.