As your company evolved its web presence did you have a clear picture of the market for your product? Or did you put up a web site and hope that the right people would somehow manage to find you? Did you develop your web presence around your potential customers? Or was it developed around your company and its products? It has become clear that a customer-focused web site that targets a distinct market offers you the greatest opportunity for growth. Perhaps it is time to re- evaluate your potential customer base.

The first step is to figure out what the target markets are for your product. You then need to focus your web visibility on attracting and keeping those visitors.

Your target market consists of the groups of people who are potential customers for your product. What is my target market? Begin by looking at your existing customers. Analyze their characteristics by observing their demographics, psychographic and behavioral differences. Do you notice different group characteristics? These groups are your market segments. These are the markets that you can target. You then customize your marketing efforts towards these groups or target markets.

It is a good idea to determine the priorities of your different target markets. Are there some markets that offer you more opportunities? Analyze the size and potential growth of each market. These should be in line with your own company objectives and resources. You may have to focus on one or two markets.

By now you should begin to develop a clear picture of your potential clients and your competition. From this you can plan your marketing strategies to maintain an advantage over your competitors. This should be done for each target market.

You should try to develop an in-depth understanding of these markets. What are your customer