If you decide to start an online business and if you are looking for a product to sell, then you must ensure that you use the correct criteria's for your next step. Choosing a product sometimes it might be difficult, but you also need to ensure that if you are going to use direct sales or other opportunities, you need to be allowed to:

- Use your own way to sell the product. Big companies that are selling products usually don't allow you to sell their products using other ways than their standards.

- Customize your own website and your own promotions. Most of the companies do not allow you to create your own website for the company, but they may allow you to crate your own advertising campaigns. When you create your marketing plan, pay attention to be in complete control because best is to have your unique website and target different markets to sell your product.

- Most important is: THE MARKET and not THE PRODUCT - you need to understand that to sell a product you need first to have a market because there you can find clients. Better is to forget about the best product to start with and focus for the market. Never start by trying to decide what products you're going to choose for selling online because products don't buy from you, people do! So, first focus on a target market of people.

- Find out if the market is passionate about the topic - and more importantly if they pay good money to pursue their interest. Do not try to sell to people who may be passionate for their interest but their spending is almost zero. Focus always for people who spend more regularly on their interest.

- Find where the market is situated - look over message boards, email groups, online newsletters. See what they are talking about. Today a easy way is to look for public groups and forums (search in Google for: