Many new comers to the Internet business believe that the degree to their success is related to the level of traffic they can bring to their sites.

There is truth in this sentiment, but it must be molded by the actual experience of doing business online.

Bringing visitors to a web site is necessary to producing sales.

After all, it is these visitors who will be transacting business with the site.

Every business owner would agree that the higher the number of potential customers who interact with his business, the higher the number of sales will be.

But it is in this statement that an important Internet truth is touched on.

The number of visitors to a site is only beneficial according to the need of these visitors for the site