Setting up and launching a paper click search engine campaign is an effective method for bringing targeted traffic to your website. It provides instant results as well as ensures that the visitors will have some interest in the topic of your site.

But the key to ensure that a pay per click campaign is profitable, is to closely monitor it.

Monitoring is important because it help you see what the best ways of spending your PPC ad dollars are. By monitoring your Google Ad Words and Overture campaigns you will notice trends that would have otherwise eluded you.

For instance, by closely seeing the click through rate of your key words you will know which key words you should be spending more money advertising on.

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