Internet niche markets are currently in vogue, but are really nothing new. In marketing, we've always been taught the route to sales success is: "Find a niche and fill it.". In fact, so long established is the concept, guys in togas, selling chariots in Ancient Rome, probably strove hard to find their own unique niche.

But now that the internet has come of age, life is increasingly rosier for niche marketers and here's why.

With a traditional bricks and mortar business, restricted to a local market, specializing in very small markets was simply not cost effective. But, do this on the internet, with its global reach and minimal marketing costs, and suddenly