Large promise is the soul of promotion. Stay awake too late on any night of the week and the masters of large promise will dazzle you. They'll promise that you can lose weight, slice through cans, clear your skin, buy $0 down real-estate and other small miracles among a blizzard of ads that make large promises.

They don't sell their systems nearly as much as they sell the benefit to you and how much it'll improve your life. They understand that the heart of promotion is selling a solution. What are your ads promising to your customers?

Advertising and promotion completely floods most media channels. The only way to cut through the clutter is to instantly identify with a customers need. If they see your ad and recognizes that it solves a problem you may just capture their attention long enough to sell your product.

What is your products or service core benefit? Look at your promotions and see how long it takes you to find reference to that point. Don't be shy about trumpeting your products unique strengths. They