COMPLETE WEB-SITE OPTIMIZATION FOR SEARCH ENGINES (part1)

COMPLETE WEB-SITE OPTIMIZATION FOR SEARCH ENGINES (part1)

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copyright (c) Pavel Lenshin
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SEO or search engine optimization strategy now becomes
widely popular among online business operators. Nothing
strange about it as it allows to substantially increase your
gross income, as a result of growing traffic or visitors
flow.

That is why one point should be stressed out - your business
return on SEO is directly proportional to the results your
business have now. It means that SEO strategy, unlike
marketing optimization, directed to boost quantity, not
quality. If your business enjoys 1% response rate for any
action you demand, whether it is sale, subscription,
feedback or other it keeps on having similar response rate
after SEO will be accomplished, although the response will
grow in absolute numbers as a result of increasing traffic
flow.

As you see SEO is not a panacea. The highest and the most
efficient return on your SEO campaign as well as business
investment may be reached upon one condition. Only when your
current business model and marketing campaign has already
been optimized and reached high level or response rate and
efficiency, it is smart to grow your business "in quantity".

The reason for such attitude lies within the next
speculation as well. Having inefficient business model under
conducting web-site SEO will force growing number of
visitors to turn your online business down for good. The
obvious reason is that too few people actually return to the
site once they left it for any reason, so having low
response rate will substantially decrease your SEO result!

Let's draw an example. With previously mentioned 1% response
rate from every 100 visitors you get, would mean that 1
visitor only takes desired action. Suppose SEO campaign
increased the flow of targeted traffic to 1000. Using
children's math we can easily come up with 9 new people, who
would start to express their interest in your offer every
month.

Now what if your, as some marketers say, "conversion" rate
is 10% (10 visitors from every 100) and the SEO helped to
bring the same 1000 targeted traffic. You now have 100