Why should you care about your website strategy? Wouldn't it be easier just to put up a website and hope you hit on something that makes you money? If you're like hundreds of thousands of other online business owners, that's probably what you did. But now it's time to re-assess the results and develop a strategy that will increase revenue consistently.

Decide what Business you are in NOW

When you put up your first website, it was a snapshot of your business at that point in time. As your business evolves your website should reflect that. Have you added new and different products? Have you changed the focus of your services? Like websites, the businesses they support are organic. They grow and change. Your strategy for meeting those goals and objectives must change with it. Adding content piecemeal is necessary to keep your site updated, but at some point during each year you need to re-assess the big picture.

Take Action: Make time to sit down with your key staff and review what your main business is today. Don