Credit Cards And Doorway Page
Visa and MasterCard are both trying to improve their credit card verification system to cut down on fraud.
Visa said, "...while just 6 cents of every $100 spent with Visa cards as a whole is fraudulent, that number jumps to 24 cents for Web transactions."
Although MasterCard declined to reveal how they are going to work out a more secure system until this weeks CardTech- SecurTech show in Las Vegas, this is what Visa plans for their 3D secure system:
"Based in part on Arcot Systems Inc.'s TransFort payment authentication software, 3D Secure enables card-issuing banks to confirm a card holder's identity to an online merchant during the checkout process. When a shopper on a PC or a Wireless Application Protocol-enabled phone is ready to check out, the Arcot technology launches a pop-up screen where customers are required to enter a password after they enter their credit card information. The password is authenticated, not by the site, but by the bank that issued the customer's Visa card, before the transaction can go on."
A doorway page is built to rank high for a particular keyword or search phrase. When your doorway page is visited by the searcher it simply has a "click me" button which links to your web site. The major search engines accept these pages as long as the end result does provide what the searcher is looking for. If you are discovered to be using doorway pages for irrelevant keywords you can expect to have your entire domain unlisted. For instance, one of our doorway pages is built to rank high for the search term -netobjects 5 download---which is quite acceptable because when the searcher gets here he can download a trial version of the software from our site. If however, it weren