Nine Features of an Advertising Flop
Another title for this article can be "How to write an ad that
will be immediately thrown into a waste paper basket?". But it
is too long. In their business advertisers have to follow some
rules to enhance the process of customer's perception of the
presented information. However, they are very often overlooked.
It is really very annoying. So I suggest turning everything
upside down and to make a flop of your ad take advantage of this
"wrong "advice: The first wrong advice. Open your ad with the
words" If you want ..." The client will hesitate whether he
really needs your service or goods. As a rule, he comes to
conclusion that he will buy it later, but not now.
The second wrong advice. There should be a lot of cheerful and
spicy remarks about the client's flaws. Start with describing
them "Are you going bald?" The third wrong advice: From the very
first phrase, let your client understand that your product is
the most unique and universal thing. For example, "Our the
sis writing service solves all your problems". The fourth
wrong advice. If you are new in the business, there is nothing
better than the headline "Company" so and so "presents". The
thought that there is a person who does not know the name of
your wonderful firm should never occur to you. The fifth wrong
advice. There are so many various prints! It is a crime not to
use them. The best variant is to write every word in a different
print. Give preference to decorative types, especially it
concerns your contact information. The client will spend several
pleasant minutes guessing if it is 3 or 9, b or d. To bring your
clients complete satisfaction use the smallest type for writing
your address and phone number. You don't want your clients to
find where your office is.
The sixth wrong advice. When we are reading the text, we are
saying it to ourselves. That is why the larger the print - the
more emotional and appealing our ad is. Make your print larger
with every new phrase; make the main parts in bold and the more
italicised parts - the more impressive your ad looks. The
seventh wrong advice. Preach at your customer: Of course you
don't know that... or "You have no idea that..." Let him
understand that God deigned to concede him. The eighth wrong
advice. Your business is the most important thing I the world
and you won't deal with those who don't think so. You don't need
their money. That is why don't take time to explain something.
Use many special terms and learned words. Let the client suffer
from inferiority complex. Don't take pains to explain how these
goods can help him. He must think about it himself. If he does
not know, he must find out it for himself. Any way he has
nothing else to occupy himself with. The ninth wrong advice.
Don't divide your text into paragraphs. Your text is as precious
as a computer science thesis you defended years ago and the
reader must peruse every word. Your text should contain as many
subordinate clauses as possible. I even would not write the
tenth tip as if you follow these ten ones your sales rates will
remain just the same. What can be better?
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