Developing a Winning Ecommerce Strategy

One bright spot on the economic horizons around the world seems to be
continued consumer spending and ecommerce is clearly a part of this,
with sales estimated to be in excess of $9.9 Billion in the next
three months according to ACNielsen. But, there is a dark cloud
hovering over this sunny ecommerce landscape called poor web site
design. Let's explore some of the reasons why consumers are not
reaching for their credit cards after perusing an ecommerce web site.

There is a huge knowledge gap about how the web is really driving
online and offline commerce. A recent eCommercePulse survey of more
than 33,000 surfers conducted by Nielsen/Net ratings and Harris
Interactive indicates ecommerce sites are driving more purchases
offline (phone, catalogue, retail store sales) than online. Many
consumers are using the web to effortlessly compare features and
pricing