Digital Geek Tips on Search Engine Marketing

Creating and building effective Search Engine marketing campaigns is
like trying to nail jello to the wall for many companies! As it
typically involves deploying very specialized processes and melding
them with technology. Here is some insight gained from years of
experience providing these services to our own clients.

1)SE marketing works and drives low cost ROI - over 85% of most
surfers utilize Search Engines to find goods and services.

2)Its a zero sum game if you use any of the "we submit to thousands"
of search engines service companies, as these submissions do
absolutely nothing to drive viable rankings. If you aren't achieving
listings in the top 20-30 listings then you're wasting your marketing
dollars!

3)Remember the old Hill St. Blues maxim "be careful out there"? This
advice fits well in the SE marketing world - its digital warfare out
there for rankings. Significant resources are starting to flow into
this market as well, raising the bar and making it fiercely
competitive.

4)Stringent keyword analysis for the HTML text is the underlying
foundation of a successful Search Engine Ranking campaign