Direct Response Marketing

As marketing dollars dry up, targeted advertising is gaining. How do you run your direct response program?

IMAGINE THIS: YOU OPEN AN ACCOUNT IN A MAJOR search engine by charging $10 to your credit card. You then place highly focused ads in the account pointing to the relevant page of your e-commerce site. By the end of the day you have received 2000 visitors to your site at the cost of $1000, ($0.50 per click). And best of all, you haven