Website Errors
Is your website fully functional and tested without errors? If
not, and you have broken links or sections of your website that
cause errors it is important that you address these problems
immediately.
Not only will it look unprofessional for you from your
customers' perspectives, but errors within your website can
detrimentally affect your search engine rankings. This is
especially prevalent with Google. Google seems to have little
tolerance for websites with errors where pages, images or links
don't load, and we have seen websites that are ranking in the
top 10 quickly lose positioning and almost vanish from search
engine results.
If the website errors are due to web pages not loading where
they are linked correctly, you should take a look at the web
hosting company you are using in case:
- Their server is too slow for your website;
- Are their servers at capacity for the amount of websites
hosted on their servers?
- Or are their web servers unstable and go down quite often.
No matter what the reason; ask your web hosting company what
they are doing about it. If they don't fix the problem quickly,
then find a new web hosting company. -don't accept excuses where
they are not going to fix the problem in a timely manner- There
are a lot of hosting companies around, so there is no reason why
you should settle for poor quality.
While cost is not always indicative of whether or not a web
hosting company is going to provide a quality service -we have
seen expensive web hosting companies provide low quality hosting
services, and low cost companies provide high quality service-,
don't just choose a cheap web hosting company thinking you may
save a couple of hundred dollars a year or so. If your site has
consistent errors, and you lose positioning in the search
engines then it will cost your business a lot more than a couple
of hundred dollars a year.
What do you need to do to find out if your website has errors?
- Manually check your website by having a few different users
navigate through it. Make sure all links work correctly, and
that all images are showing where they should be.
- Look at your web statistics reports to find out if any errors
are showing. If you don't have these types of reports for your
website, change hosting providers straight away!