How to Customize Your Business Email Marketing Campaign
How are you treating your subscribers? Do they know you care for
them?
Your customers want to see that you don't focus on money but on
helping them. In other words, you're not just sending them
emails on products to buy. You also send them free information.
You talk to them by telling them some personal information. Do
you just talk about you and how products helped you?
Put yourself in the subscriber's shoes. What types of emails do
you want to read? You would want to feel unique by getting
special offers from someone that knows what you bought, where
you live, and what your interests are.
The question is, how do you make them feel unique? Here
is how: by sending customized emails with your email
autoresponder.
Still not convinced? Here's some proof that your subscribers
WANT customized information. According to one of the findings of
the Second Annual Personalization Survey for ChoiceStream Inc.
(a provider of online personalization technology) 80% of
consumers in the survey said they are interested in receiving
personalized content.
Get ready to build a friendly relationship with your subscribers
with these 2 easy steps.
-- Step 1- You need to have at least these 7 pieces of
information next to your subscriber's name in your database.
Does your subscriber list just have name and email address? Do
you know who already bought 3 of your products? Do you know
which subscriber has been receiving your emails for months? Who
subscribed this week? Once you know this information and use it
in your emails, you'll start treating them like friends. Without
it, you come across as an owner focusing on just getting money,
not on getting to know his subscribers so he can help them
better. Show your subscribers you do care for them and want to
help them.
Start today and begin to sort your subscriber list by:
1- Name
2- Email address
3- Date subscribed to newsletter or free information
4- City state country they live in
5- Interests
6- Products bought
7- Free reports downloaded
-- Step 2: Writing and sending customized emails to your
subscribers with their personal information.
Don't send the same email marketing campaign to ALL your
subscribers. Constantly think of ways you can make your
subscribers feel special. In simple words, be creative. Use one
of the 7 subscriber categories like 'date subscribed to
newsletter' or 'state they live in' to personalize your emails.
You're welcome to read these three examples of personalized
emails. You'll get more ideas to create your own customized
emails to make your subscribers feel special.
1) Personalized email using the "Date subscribed to newsletter"
category:
Hi Liz, I'd like to thank you for being a subscriber to my "5
Herbs to Improve Health" ezine for 2 months now. I want to make
sure you're finding my ezine useful. By the way, which herb do
you enjoy cooking the most? Please let me know, and I'll be glad
to send you a special free report on that herb. My favorite herb
is Moroccan mint.
2) Personalized email using the "state they live in" category:
Hi Harry, I see you subscribed to my "Boost your metabolism with
green tea" ezine. How are you taking your green tea, liquid or
supplements? I see you live in Nebraska. I had a chance to visit
it when I went to see my cousin a month ago. I'm offering you my
new e-book "Bored with the green tea taste? 3 best Green Tea
varieties to take." Only my subscribers who live in Nebraska can
get it at 30% off. The discount will expire in 4 days. After 4
days the rest of my subscribers can buy it at regular price.
3) Personalized email using the "products bought" category:
Have an updated version of your e-book "5 herbal remedies for
the lactose intolerant?" Email your subscribers who bought the
original version first.
For instance, Hi Kelly, I hope you enjoyed reading my ebook "5
herbal remedies for the lactose intolerant." I wanted to give
the latest information in that ebook. So I interviewed
researchers at Harvard and included the latest research on
herbal remedies on my updated version of "5 herbal remedies for
the lactose intolerant." Because you already bought the original
version, I'm offering you the updated one at 15% off! After 5
days, people would need to buy it at the regular price.
Using the bulk email marketing strategy of sending customized
emails you'll see less people "unsubscribe" from your list. More
of them will buy your offers, and recommend your products to
their friends.